Callie van der Merwe


Callie is the founder of Design Partnership South Africa and Design Partnership Australia. Design Partnership PTY Ltd was established in 1994 as a business-led design agency, focusing on Design for Human Behavior in the Retail, Hospitality, Workplace and Services market. 

Callie stepped up as CEO of Design Partnership from 2010 to 2016. With 128 people he appeared on multiple talk shows, interviews and magazine articles.  He was placed on the cover of Entrepreneur Magazine in 2016 as Design Partnership founder, then the biggest and most successful agency of its kind in Africa. On the back of this success he moved to Australia in April 2016 to open a Design Partnership Australia to service a growing clientele there.

Callie’s core focus, is Designing for Human Behavior. This UX centered approach of connecting people with product and place sits at the heart of Design Partnership’s philosophy.

Favorite quote.

“Great design is like great music. It is as much about the notes as it is the silence between them” Ricardo Rocha

Life Philosophy:

“The Sun does not realise how wonderful it is until after a room is made”
- Louis Kahn