Successful retail design is 1st of all about understanding the buying behavior of consumers within a specific category of retail. Understanding what motivates them and how retail patterns are impacted by factors such as gender, human anatomy, product placing and geography, lighting and flow. The conscious design of retail space to frame these specific predictive buying behaviors will amplify very specific positive emotions in people. This increased positive customer experience will translate in increased dwell time and footfall and in turn result in increased turnover.